Natura Cosmetics works with over 10,191 small holder farmers in the Amazon region, supporting sustainable development and conservation efforts. Reaching over 6 million consultants and representatives with its family of brands in more than 100 countries, Natura & Co is a purpose-driven business with a significant global manufacturing and production footprint.

“Natura Cosmetics is sending a clear signal for others in Brazil and globally to follow,” explains Mark Kenber, Executive Director of VCMI. “They are showing what’s possible and the value of high-integrity carbon credits in boosting the pace of decarbonization, while delivering benefits for people and planet. The Carbon Integrity Platinum Claim has provided clarity, confidence and recognition for action.”

The announcement comes as Natura Cosmetics publishes its first-ever climate transition strategy, to ensure the company will achieve Net Zero, reduce its emissions in line with the 1.5°C goal of the Paris Agreement. Natura Cosmetics has validated science-based targets for scopes 1, 2, and 3 in the short term according to SBTi criteria. This comes as part of its wider 2030 Vision, called ‘Commitment to Life’ sustainability strategy.

Since 2007, Natura Cosmetics has avoided emissions of more than 1.8 million tons of carbon. The company’s carbon credit projects have also contributed to the conservation of over 21,000 hectares of Amazon forest, through which more than 4.7 million tons of carbon have been reduced or removed.

“This achievement reinforces our commitment to not only reducing our own emissions but also investing in high-quality carbon credits that contribute to global Net Zero. By working closely with our small holder suppliers and partners in the Amazon, we aim to foster sustainable development and conservation efforts that benefit both people and nature. This recognition by VCMI affirms our dedication to integrity, transparency, and accountability in all our environmental endeavors,” emphasizes Angela Pinhati, Director of Sustainability at Natura &Co Latin America.

Through VCMI’s Claims Code of Practice, companies can make a Carbon Integrity Claim. To showcase increasing levels of climate achievement, companies and non-state actors can make three distinct types of Carbon Integrity Claim – Silver, Gold, and Platinum – to demonstrate they are going above and beyond their science-aligned emissions cuts. By making a Carbon Integrity Claim, a company uses high-quality carbon credits to help accelerate action for net zero emissions globally. The Claims Code provides clear and transparent guidance for companies to engage in voluntary carbon markets with confidence and make credible claims that involve the use of carbon credits. Claims are verified using the VCMI Monitoring, Reporting and Assurance (MRA) Framework. Natura Cosmetics is the second company, following Bain & Company, to make a make a Carbon Integrity Platinum Claim.

About VCMI

The Voluntary Carbon Markets Integrity Initiative (VCMI) is the issuing body behind the ‘Carbon Integrity’ mark. It is an international non-profit organization with a mission to enable high-integrity voluntary carbon markets (VCMs) that deliver real and additional benefits to the atmosphere, help protect nature, and accelerate the transition to ambitious, economy-wide climate policies and regulation.   www.vcmintegrity.org

About Natura

Founded in 1969, Natura is a Brazilian cosmetics, fragrances and toiletries multinational. Leader in the direct selling sector in Brazil, it is part of Natura &Co Latin America, the result of the combination of the Natura and Avon brands, with a network of 3.5 million Beauty Consultants and Representatives, as well as more than 1,000 company-owned stores and franchises and the e-commerce operation. In December 2014, Natura became the first publicly traded company in the world to receive B Corp certification, reinforcing its commitment to transparent, sustainable conduct in the social, environmental and economic dimensions. It was also the first Brazilian company to be awarded the “The Leaping Bunny” seal, granted by the animal protection organisation Cruelty Free International, in 2018. This attests to the company’s commitment not to test its products or ingredients on animals since 2007. With operations in Brazil, Argentina, Chile, Colombia, France, Malaysia, Mexico, Peru and the United States, Natura brand products may be acquired from Natura consultants, via e-commerce, the Natura app, company-owned stores or franchises. For further information, see www.naturabrasil.com or access the company’s social networks: LinkedIn, Facebook and Instagram.

The post Leading global company Natura Cosmetics becomes first emerging market business to achieve a Carbon Integrity Platinum Claim appeared first on VCMI.

26 February 2024, London – The Voluntary Carbon Market Integrity Initiative (VCMI) has today announced that global management consultancy, Bain & Company, is the first organization to make a Carbon Integrity Platinum Claim. The Platinum Claim is the highest Carbon Integrity Claim. This claim requires the purchase and retirement of high-quality carbon credits in an amount equal to or greater than 100% of a company’s remaining emissions. By achieving a Carbon Integrity Platinum Claim, Bain & Company are demonstrating significant internal decarbonization, as well as a high-level of investment in high-integrity carbon credits. Through these investments, Bain & Company are delivering finance into projects that are proven to reduce global emissions, and benefit both people and the planet.

Through VCMI’s Claims Code of Practice (Claims Code), companies can make a Carbon Integrity Claim. To showcase increasing levels of climate achievement, companies and non-state actors can make three distinct Carbon Integrity Claims – Silver, Gold, and Platinum – to demonstrate they are going above and beyond their science-aligned emissions cuts. By making a Carbon Integrity Claim, a company leverages high-quality carbon credits to contribute to their climate action, helping to accelerate global net zero.

The Claims Code provides clear and transparent guidelines to companies so that they can engage in voluntary carbon markets with confidence and brings credibility to the claims companies make that involve the use of carbon credits.   

Mark Kenber, Executive Director of VCMI commented: “Today marks a milestone in corporate climate action as Bain & Company make the first Carbon Integrity Claim. Their role as a first mover paves the way for other companies to step up, and demonstrates true climate leadership. This is a crucial step in fostering a high-integrity voluntary carbon market and shows how corporate decarbonization and the use of VCMs can complement each other to accelerate the transition to net zero.”

Sam Israelit, Chief Sustainability Officer at Bain & Company, said: “We are proud to support VCMI in this important first step toward unlocking significant capital for the climate transition. To achieve the ambitious goals set out by the Paris Agreement, businesses and governments need to pull all levers, starting with emissions avoidance and reduction, and complementing that with investments in high-integrity carbon markets. At Bain, our first priority has been to reduce our own climate impact by reducing operational emissions in line with the Science Based Targets Initiative (SBTi) Net Zero standards. We are on track to reduce our scope 1 and 2 emissions by 30% by 2026 and to reduce our business travel emissions by 35% per employee over the same time period. The VCMI Claims Code of Practice brings welcomed additional clarity for us to go beyond our own value chain mitigation by removing more carbon from the atmosphere than we emit on an annual basis. We hope others will join us on this journey.”  

Along with a wide range of stakeholders, Bain & Company was a part of VCMI’s consultations in 2023, through the Stakeholder Forum and Early Adopters Program (EAP) as VCMI worked towards finalizing its Claims Code. This collaborative approach has helped create a robust Claims Code and a framework for companies to make high-integrity claims about their use of carbon credits.

There are four steps to make a Carbon Integrity Claim and companies must provide information relating to the Claims Code’s Foundational Criteria. These criteria establish best practice on corporate climate action and require firms to disclose their emissions, commit to Net Zero, set science aligned near-term emission reduction targets, demonstrate progress towards those targets and show that the company’s public policy advocacy supports the goals of the Paris Agreement.   

In addition to complying with VCMI’s Foundational Criteria, the company must meet requirements around the purchase of high-quality carbon credits through the use of Core Carbon Principle (CCP)-approved credits. Until CCP-approved credits become available in the market, companies can either purchase and retire CORSIA eligible credits or disclose how their due diligence processes align with all 10 CCPs. The Monitoring, Reporting and Assurance (MRA) Framework enables companies to substantiate a Carbon Integrity Claim, outlining specific information that must be disclosed by the company and appropriately evaluated, evidenced, and assured.

VCMI is working with other global companies in 2024 to make further Carbon Integrity Claims and welcomes the interest of companies seeking to engage in high-integrity carbon markets.

About VCMI   

The Voluntary Carbon Markets Integrity Initiative (VCMI) is the issuing body behind the ‘Carbon Integrity’ mark. It is an international non-profit organization with a mission to enable high-integrity voluntary carbon markets (VCMs) that deliver real and additional benefits to the atmosphere, help protect nature, and accelerate the transition to ambitious, economy-wide climate policies and regulation.   

www.vcmintegrity.org

About Bain & Company  

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.  Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.  

www.bain.com

The post Bain & Company makes the inaugural VCMI Carbon Integrity Claim appeared first on VCMI.

The submission deadline is 17:00 ET on 21 August.

The post VCMI opens request for proposals for Branding of VCMI Claims appeared first on VCMI.

The submission deadline is 17:00 ET on 5 August.

The post VCMI opens request for proposals for research on potential impact and implementation needs for additional VCMI Claim tiers appeared first on VCMI.

Carbon Integrity 101: Overview of VCMI & Carbon Integrity Claims

Carbon Integrity 101: Overview of VCMI & Carbon Integrity Claims

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Mark Kenber Executive Director, VCMI

Ana Carolina Skzlo Technical Director, Markets & Standards, VCMI

Raffaella Infanti Engagement Manager, VCMI

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Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Step 1

Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Step 1

Speakers

Henrique Luz Technical Markets & Standards Manager, VCMI

Ana Carolina Skzlo Technical Director, Markets & Standards, VCMI

Raffaella Infanti Engagement Manager, VCMI

Paddy Linighan Chief Sustainability Officer, Clyde & Co.

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Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Steps 2 & 3

Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Steps 2 & 3

Speakers

Sohyeon Park Technical Markets & Standards Associate, VCMI

Raffaella Infanti Engagement Manager, VCMI

Mark Kenber Executive Director, VCMI

Amy Merrill Chief Executive Officer, Integrity Council for the Voluntary Carbon Market (ICVCM)

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The post Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Steps 2 & 3 appeared first on VCMI.

Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Step 4

Carbon Integrity 101: How to make a VCMI Carbon Integrity Claim – Step 4

Speakers

Aisha Rodriguez Technical Markets & Standards Manager, VCMI

Raffaella Infanti Engagement Manager, VCMI

Mark Kenber Executive Director, VCMI

Ashwini Mavinkurve Head of ESG Solutions, SGS India

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Carbon Integrity 101: Branding & Communications around Carbon Integrity Claims

Carbon Integrity 101: Branding & Communications around Carbon Integrity Claims

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Lydia Sheldrake Director of Policy & Partnerships, VCMI

Trevor Kombo Communications Officer, VCMI

Raffaella Infanti Engagement Manager, VCMI

Charlie Morrow Global Head of Sustainability Communications, Cognito

Rich Fishlock Senior Strategist, Catch A Fire

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Carbon Integrity 101: Interactive Q&A

Carbon Integrity 101: Interactive Q&A

Speakers

Henrique Luz Technical Markets & Standards Manager, VCMI

Sohyeon Park Technical Markets & Standards Associate, VCMI

Sumitra Kumar Technical Markets & Standards Associate, VCMI

Trevor Kombo Communications Officer, VCMI

Raffaella Infanti Engagement Manager, VCMI

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